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Post House, a sub-entity of Pixlmob, was created to address the unique challenges faced by large real estate media companies when using traditional marketplace models for post-production services. Unlike the conventional approach, Post House offers a bespoke concierge service, tailored specifically to meet the demands of high-volume real estate media businesses. This pivot allows Post House to provide a seamless, professional experience that helps clients scale their operations efficiently and effectively.

Role:

Space Invader Water drinker

Timeline:

2022 2 weeks

Brief

Pixlmob runs a marketplace connecting real estate media companies with professional editors. However, the traditional marketplace setup posed challenges for large companies with extensive post-production needs. To overcome these challenges, introduced Post House, a concierge service that bypasses the limitations of a marketplace by offering personalized, high-touch solutions. Post House is designed to cater to the specific needs of high-volume real estate media companies, providing a streamlined and efficient service that aligns perfectly with their business goals.

Market Research

To ensure Post House would stand out in the competitive market, extensive research was conducted. This included exploring competitors in real estate photography post-production through platforms like Reddit and Facebook groups, where industry professionals often share recommendations. For each competitor identified, detailed information was collected, including logos, color schemes, typefaces, icons, graphics, websites, photography styles, visual identifiers, taglines, value propositions, key messages, differentiation, positioning, and services offered. Additionally, a thorough audit was conducted on virtual assistant companies, as Post House’s service elements closely resemble those of a concierge service. The research also extended to brands that influence Post House's target audience, such as camera and gear brands, to ensure that every aspect of the Post House brand resonated with its intended market.

Brand Values

The values that drive Post House are: Dependability: We are a partner you can rely on, delivering consistent and high-quality results every time. Dignity: We conduct our business with respect and integrity, treating our clients and their work with the utmost care. Expertise: Our global network of professional editors brings a wealth of knowledge and skill to every project. Ease: We make the process simple and stress-free, allowing clients to focus on their core business while we handle the rest

Brand Essence

At its core, Post House embodies premier service, offering a stable and dependable partnership that clients can trust. We pride ourselves on delivering quality and professionalism in every aspect of our work, reflecting a white-glove attitude that sets us apart. From the first interaction, clients experience a level of attention and care that elevates their real estate media projects to new heights. Post House is not just a service provider; we are enablers of growth, helping clients sustain and expand their businesses with confidence and ease.

Visual Directions

Three distinct visual directions were developed based on the strategic brief: Refined Metrics: This direction emphasized a clean, mathematical aesthetic that conveys simplicity and class, reflecting the precision and professionalism of Post House. Data Nostalgia: Inspired by vintage technology, this direction blended nostalgia with a futuristic touch, creating a unique visual language that resonated with the history and future of technology. Metallic World: This direction focused on a sleek, modern aesthetic inspired by chrome and liquid mercury, symbolizing the fluidity and cutting-edge nature of Post House's services.

[ ℹ ] Stylescapes: Collection of visual elements to communicate a certain look and feel of a brand.

[ ℹ ] Stylescapes: Collection of visual elements to communicate a certain look and feel of a brand.

Originally Answered: How did double quotes come to represent inches (and single quotes, feet)? They didn't. the symbols are not the same. Quotation marks are curly. in typefaces without curling.

Originally Answered: How did double quotes come to represent inches (and single quotes, feet)? They didn't. the symbols are not the same. Quotation marks are curly. in typefaces without curling.

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